Athens Kallithea extend 24/25 shirt collection into 25/26 season

AKFC re-present the previously sold-out 24/25 home, away, and third shirts, now restocked on shop.akfc66.gr.

AKFC are set to extend the collection on the pitch through the 25/26 season, as the club are committed to creating enduring pieces, while slowing down production and assessing environmental impact. Subsequently, this will become known as the 24/26 collection.

Club statement:

It seems clear there is gross overproduction in the football industry right now. The market is flooded and fans are drowning. Releasing four or more kits per year, with quality succumbing to quantity. Countless other capsules and collaborations, often uninspired or without meaning. From clubs, there is a desperate drive to capitalize — to be the next Venezia, to squeeze everything out of bloke core before it fades, etc. — while the output is increasingly detached from what people really want or need, increasingly detached from what really represents the culture. Further, there’s an environmental dimension to this overproduction, and our club certainly doesn’t pretend to have the answers to that, but the industry is conveniently ignoring it.

Observing this, our instinct is to take a breath, slightly slow down production, confirm we’re making things that we believe in enough to be enduring, and assess the impact of how we work and the best way to move into the future. There are risks associated with this approach, as we could lose both revenue and visibility, which are important to a relatively small and growing club, but ultimately it’s what feels right at the moment.

We already felt the 23/24 collection was gone too soon. With the 24/25 collection, we’ve been sold out for months, so there are people still looking for a shirt, and we’re still niche enough that more people out there are discovering us all the time. We don’t feel urgency to replace a collection that we love and don’t think has an expiration date.

As recently as the ‘90s and even into the ‘00s, some of our favorite clubs would produce a kit to be worn across two seasons. At least for the coming season, AKFC will turn back to that tradition.